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The future of PR: Adding Interactive Assets to Press Releases
Last month, Serena Ehrlich, Business Wire’s director of social and evolving media, authored a piece outlining the importance of increasing user engagement for increasing the effectiveness of press...
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The PR Secret Every Communicator Must Know: A good image amplifies your voice
By Agnes Deleuse, Sr. Marketing Specialist, Business Wire – Paris Fact: In today’s digital world, a news release should absolutely integrate multimedia. Be it photo, video or infographic, the world...
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